The associateship interview: Come prepared with smart questions

Sales associate are the driving force of sales in retail environments. Look for outgoing, enthusiastic and communicative individuals. Experience in sales or customer service is desirable but not required since on-the-job training works well on those with passion for sales. Education beyond a high school diploma isn’t typically required but it largely depends on the setting. The Sales Associate’s responsibilities include working closely with customers to determine their needs, answer their questions about our products and recommend the right solutions. During the interview, you can ask a candidate to demonstrate how they’d sell one of the company’s products to you. This will help you assess three things: the candidate’s ability to think under pressure, their interest in your products and their sales skills. Use the following questions as a guide to discover other qualities such as customer service orientation, problem-solving and patience.

Reflect on these key points:

• 1Does the vision of the practice align with the vision of the new dentist?
• 2Will the practice owner mentor the new dentist in ways such as patient care decisions and business management?
• 3When the associate period is over, what will the future of the new dentist be at the practice?

“Going through this extra step during the interview process may help to eliminate hassles and misunderstandings in the future.”

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