Employee experiences are on the minds of organizations these days as companies learn to empathize more with their employees and try to create a better work place environment. They are asking themselves who their employees are and what do they think and feel. Many companies are leaning towards empathy maps to help identify key areas of what employees think/feel, hear, see and do. It is a spin off from customer maps. The idea behind the empathy map is to determine and understand what motivates their employees.
Key Takeaways:
- Marketers develop customer personas, HR departments create candidate personas, so why not create an employee persona?
- Empathy maps help create personas in order to better understand employees and redesign their experience.
- Ask employees to fill in the blanks of a who, what, why sentence.
“The idea behind using an empathy map for the employee experience is to gather data about employees and then analyze it. Organizations can collect data via face-to-face interviews, focus groups, and surveys.”
Read more: https://www.hrbartender.com/2020/employee-engagement/employee-experience-empathy-maps/
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