Do’s and don’ts of social media

Social media is an effective way for dentists to attract new patients. Here are some dos and donts for dental offices:

Do
Base your social media strategy on the type of patient you want to attract.
Make sure your content reflects your values.
Welcome feedback from patients.
Stay professional-but relatable.
Let your team’s personality shine.

Don’ts
Never post trademarked content without attribution.
Never post individual information without written consent.
Avoid unpleasant pictures of treatment.
Stay away from political or religious content.
Don’t respond aggressively to negative online reviews.

Read the full article here: http://newdentistblog.ada.org/wordpress/dos-and-donts-of-social-media/