As competition over skilled employees becomes a more significant concern for a wide variety of organizations, there is growing interest in the concept of an employment brand, which is how your organization comes across to people potentially interested in working for you. While your employment brand may not be as important as your employment team or its candidate evaluation process, your employment brand is still an important component of your overall strategy. Authenticity and good storytelling can go a long way towards showing prospective employees who you are.
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