As dentists, we step into the public spotlight (whether we want to or not)

As a dentist, once you assume the prefix doctor before your name, you become thrust into the public spotlight whether you like it or not. People will search for you online, and anyone you meet in public could be a potential patient down the road so you have to act professionally. It is best to simply accept this and embrace it. You can clean up your social media accounts and even provide a Linkedin account for people to view when they go online to look for you.

Reflect on these key points:

• 1Always present a positive image. Everything you do, including social media, serves as a referral.
• 2With responsibility comes transparency. People view doctors and dentists as mentors and role models. Don’t do anything to breach trust.
• 3Present yourself in a professional manner utilizing professional websites like LinkedIn.

“I used to not think anything of it, but I’ve become a huge proponent of leaving bloody teeth, surgery pics, and x-rays off of social media.”

Read the full story: http://newdentistblog.ada.org/wordpress/as-dentists-we-step-into-the-public-spotlight-whether-we-want-to-or-not/