7 Marketing Tips from an Office Manager

There are seven key ideas to implement in the field of marketing. First, one should work for a trustworthy company that should be periodically evaluated to identify winning strategies. Second, one should tailor one’s marketing towards the particular needs and preferences of their patients. Third, one should remember to implement a variety of advertising and marketing strategies. Fourth, one should market to particular demographics over and over again. Fifth, one should be concise and unambiguous when marketing. Sixth, one should track the incoming calls made to the office. Seventh, one should ensure that their team is properly trained to entice potential new patients.

Key Takeaways:

• Talk to your patients about what matters to them, and then focus your marketing on that, rather than on what you want to talk about.
• The rise of digital marketing does not mean you should totally abandon more traditional marketing techniques — using a diverse range of methods is often the best approach.
• Keep careful written records of all phone calls that come into your practice.

“There is no guarantee with marketing, no magic bullet; but everyone is looking for one.”

Read more: https://www.dentalmanagers.com/blog/marketing-tips/