It’s that time of year again! With the holidays right around the corner, doctors and dentists all over the country are thinking about how best to spread the yuletide cheer. While clinics might decorate with turkeys, menorahs and stockings hung by a fake fire, there’s another way to capitalize on gaining and retaining patients during this magical season: emails. In her DentistryIQ article “‘Tis the season . . . to draw dental patients in with holiday e-newsletters,” Amy LaVange writes about engaging patients through online communication with holiday themed newsletters. LaVange gives more than ten email topic ideas such as: “Delicious Gift Ideas without the Sugar,” “Sugarless Stocking Stuffers or “Teeth-Friendly Treats.” She also talks about using an e-newsletter to encourage patients to make end-of-the-year appointments. Take a look at all of her ideas in the link below.
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