Top 5 Motivators for Gen Z in the Workplace

By 2020, over one third of the workforce will consist of people born between 1996 and 2010 — also known as Generation Z. The first thing to know about Generation Z is that they are very, very focused on making money, with 70 percent of them rating this as their top motivational factor in the workplace. This is an obvious consequence of having grown up with the aftermath of the 2008 financial crisis. Generation Z also cares a lot about benefits, especially healthcare. They also tend to believe they will need to work harder than previous generations.

Reflect on these key points:

  • 1One major distinction separating millennials from individuals that are part of the Gen Z generation is the focus on salary.
  • 2Research shows that Gen Z individuals are highly motivated by salary, with polling suggesting that up to 70% describe it as their prime source of motivation.
  • 3Many Gen Z individuals are imbued with a strong need to work hard, because they believe they will have to exert far more effort than was the norm in prior generations.

“Gen Z, the group of individuals born between the years 1996 and 2010, is finally starting to enter the workforce and are bringing their attitudes and mindset with them.”

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