Many senior leaders rely far too much on bland, mass-distribution internal missives delivered via email or public speaking. Employees, however, often turn out official statements as irrelevant noise. They pay far more attention to personal anecdotes about you delivered by other workers that they trust and respect. Productive and positive interactions can help you cultivate leadership surrogates who will spread positive views of you to other employees in the course of daily interactions. Lower ranking employees tend to make more credible surrogates in most cases, so be sure they can see and talk to you.
(abstract 34YWR3PJ279LNQ00PZR1NVWMOGH0XF 351SEKWQS0G6FIZJD6IPF5WSPALMDU ASSM7JHMBCDWW)
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