The latest trend in charitable giving is corporate social responsibility. Companies are listening to employees and customers who want charitable causes to benefit from time and man power provided by successful businesses. It is a fine line in what is considered an appropriate effort in supporting these causes but in this new business environment, companies need to be willing to take on these projects. It can help you keep valuable employees as well as customers.
Reflect on these key points:
- 1Corporate social responsibility is starting to take over the values and message of a company
- 2This can lead a company toward a positive path or down a road where they’re not doing enough.
- 3Companies are also realizing that this responsibility extends beyond customers to employees and their needs
“Just because an organization isn’t legally obligated to provide something doesn’t mean they couldn’t, shouldn’t, or wouldn’t.”