Today I trolled dental job boards and found that many of the postings out there are basic.
They contain generic information packaged into an unattractive and stale advertisement. The language is cold and boring, and most ads don’t even mention the office or where it’s located.
Assistant needed ASAP, PT leading to FT. Hours 8 – 5. 36 hour work week. Experience necessary, X-ray certification required. Email resume to Admin@_______ or Fax resume to 111-111-1111.
If you are producing a product like the above, will you be attracting the kind of candidates you want?
If you want to be competitive, stand above the rest and attract top talent, you have to write an ad that’s authentic, genuine and appealing to the job seekers — one that represents your brand and the culture of your practice. Get Real and be genuine.
Are you looking for an enjoyable office where your work is of value and you are recognized for your efforts? How would you like to have your birthday off every year to celebrate? If so, look no further, we are the office for you. We have a beautiful high-tech office, enthusiastic team and a sincere dentist dedicated to quality care. We would love to have you join us full time in Oak Leaf. Monday, Tuesday, Thursday and Friday hours 8 to 5. Wednesday 8-1. Previous dental experience, FL radiology and EDA credentials required. If you have a great attitude and strong work ethic, please send us a paragraph about yourself along with your resume to Karen@_____.com We look forward to meeting you!
This ad expresses the culture of the practice to the job seeker and uses exciting keywords such as: value, enjoyable, recognized, high-tech, sincere, enthusiastic and quality care.
It’s important to know your audience. Know what job seekers are looking for. Know what you want in a candidate, and ask for it. Start your ad with a question or two that speaks to them, calls them to action and has job seekers applying long after the ad has expired. Give them an ad that makes applying to your office irresistible.
Dental Temps’s top 4 recruiting tips:
- Develop a hiring plan before you ever post the job
- Write an ad that’s authentic and genuine – weave parts of your mission statement into the ad
- Use your benefits to attract talent
- Post job openings on your company website