There are five tactics one can use in order to better market their dental practice. First, one should focus on building a brand as opposed to simply establishing a practice. Second, one should focus on creating a group of loyal fans (as opposed to mere clients). Third, one should emphasize quality over amount, especially with regards to service. Fourth, one should become acquainted with technology, but not to the point of tech obsession. Fifth, one should communicate one’s ideas as opposed to simply selling them.
- Instead of looking for clients or patients, build a fan-following for your brand.
- Dentistry is a skilled service, so build a reputation of having a high quality practice.
- Communicate with your patients about their needs instead of trying to sell them your services.
“One of the most important things that dental practice owners forget is that, not everyone is interested in using your service initially.”