Monthly Archives: April 2015

How To Write A “Help Wanted” Job Description That Gets Noticed

Today I trolled dental job boards and found that many of the postings out there are basic.

They contain generic information packaged into an unattractive and stale advertisement. The language is cold and boring, and most ads don’t even mention the office or where it’s located.

Example:

Assistant needed ASAP, PT leading to FT. Hours 8 – 5. 36 hour work week. Experience necessary, X-ray certification required. Email resume to Admin@_______ or Fax resume to 111-111-1111.

If you are producing a product like the above, will you be attracting the kind of candidates you want?

now-hiring

If you want to be competitive, stand above the rest and attract top talent, you have to write an ad that’s authentic, genuine and appealing to the job seekers — one that represents your brand and the culture of your practice. Get Real and be genuine.

Example:

Are you looking for an enjoyable office where your work is of value and you are recognized for your efforts? How would you like to have your birthday off every year to celebrate? If so, look no further, we are the office for you. We have a beautiful high-tech office, enthusiastic team and a sincere dentist dedicated to quality care. We would love to have you join us full time in Oak Leaf. Monday, Tuesday, Thursday and Friday hours 8 to 5. Wednesday 8-1. Previous dental experience, FL radiology and EDA credentials required. If you have a great attitude and strong work ethic, please send us a paragraph about yourself along with your resume to Karen@_____.com  We look forward to meeting you!

This ad expresses the culture of the practice to the job seeker and uses exciting keywords such as: value, enjoyable, recognized, high-tech, sincere, enthusiastic and quality care.

It’s important to know your audience. Know what job seekers are looking for. Know what you want in a candidate, and ask for it. Start your ad with a question or two that speaks to them, calls them to action and has job seekers applying long after the ad has expired. Give them an ad that makes applying to your office irresistible.

Dental Temps’s top 4 recruiting tips:

  1. Develop a hiring plan before you ever post the job
  2. Write an ad that’s authentic and genuine – weave parts of your mission statement into the ad
  3. Use your benefits to attract talent
  4. Post job openings on your company website

 

 

The Bachelor: Would You Receive A Rose?

It might be because I’m constantly looking for ways to relate a point I’m trying to make, or perhaps it’s because I was watching the show while thinking about my next blog, but I’ve been making a lot of connections between a resume/cover letter package and ABC’s The Bachelor.

Hear me out for a minute, here.

Just in case you aren’t familiar with the reality dating show, about 30 women drop everything and move to LA for the opportunity to meet and fall in love with a man (and let’s not forget the Bachelorette, in which the genders are reversed).

I know it’s possible for The Bachelor to give that final rose to a girl he didn’t make a strong connection with on the first night, but, if you bachelor-with-rosewatch the show, you know it’s highly unlikely.
There’s this thing called the first impression rose given on the first night of the series to someone who makes the best first impression on him.

Now, while statistics have proven the first impression rose recipient doesn’t often get chosen in the end, they have the advantage. They usually get one of the first one-on-one dates, which allows them to build upon the connection that’s already the strongest on the show.

If there’s one thing we know for sure, as is the case in life, first impressions are everything.
If you don’t make a good first impression when you walk out of the limo, chances are you’re likely to be eliminated later that evening.

This is exactly the case when submitting your resume and cover letter.  You have about a minute to catch the attention of your employer, or they forget who you are, and you are thrown in the garbage.

You have to be different. You have to stand out. You have to make them want to meet you.

You also have to be qualified and be the candidate an employer is looking for.

While writing a resume and cover letter, it’s extremely important to make sure they mirror the job description in some way. It won’t matter what your resume looks like if you don’t have the skills to back it up.

Know your audience.

The last Bachelor was a farmer from Iowa.

Now, he probably would have been impressed with a movie star from New York who would never give up her career, but he’s more likely to ask a girl to say on the show who has the same values as him and wouldn’t mind living in a small Midwestern town.

Sure, there’s an interview process, and sure, there will be others competing against you (in The Bachelor, the interview process is a series of one-on-one and group dates, and those competing against you are likely a group of beautiful, catty women) — but a good resume and cover letter duo get you in the door and one step closer to landing that job.

Katie Devereaux

Katie Devereaux, Resume Coach

 

 

 Katie Devereaux is a writer who graduated from the University Florida with a Bachelor’s Degree in journalism. She has written for several publications in Florida and for the Associated Press, and she most recently ran a newspaper in Alaska.